View webinars on a variety of topics. Including The Personalization Wrangler webinar series where Kevin P Nichols discusses the latest topics in personalized content experiences. Hear Rebecca speak about topics such as controlled vocabularies, building taxonomies, and empathy in generative-AI.
Join our webinar with Jennifer Hodroge, Director of XD & Content Strategy at Episilon, to explore how understanding your customers and exceeding their expectations with omnichannel content can drive success.
During this episode of “Let’s Talk Personalization,” behavioral scientist Amy Bucher joins Kevin Nichols to talk about using technology to personalize healthcare communications, and specifically to personalize the types of behavior change techniques used to nudge behavior.
Kevin P. Nichols, The Personalization Wrangler, shares insights on digital, content, and customer experience trends impacting personalization through 2024, drawing on the latest research and findings from top analyst firms and indexes.
Join internationally recognized customer experience expert Steven Keith as he explores the transformative power of utilizing customer feedback and journey mapping to optimize data-driven content strategies, enhance customer engagement, and aid companies in making well-informed decisions.
Experience insight strategist Brian R. Miller speaks on adopting contemporary personalization strategies in financial services to foster genuine, empathetic relationships with consumers and succeed in the modern era of finance.
Gabe Weiss, with three decades of experience in advancing digital customer experiences, explores the best practices and key considerations for building an effective product and services content experience that both supports and enhances personalization strategies.
Paula Land, an authority on content inventories and audits, explains how conducting a content audit for personalization can help businesses assess their content readiness and improve existing personalization efforts.
Join a conversation with Joe Hilger, COO of Enterprise Knowledge, as he shares insights on the impacts of personalized content in business, covering best practices for initial implementation, strategies for proof of concept (PoC), and scaling personalization efforts across multiple use cases.
Sarah O’Keefe, Founder and CEO at Scriptorium Publishing, explains Business-to-Business (B2B) personalization, emphasizing the importance of considering the individual’s role, background, and motivation in contrast to the demographic focus of Business-to-Consumer (B2C) personalization.
Margot Bloomstein, brand and content strategy expert, delves into her book “Trustworthy: How the Smartest Brands Beat Cynicism and Bridge the Trust Gap,” discussing how brands can establish credibility and build real trust with audiences.
Explore the critical role of taxonomy and metadata in personalization strategy with Rebecca Schneider during this talk, covering the basics, the consequences of neglecting them, their essential nature in personalization, and practical ways to incorporate them into your efforts.
B2B marketing expert Pam Didner discusses best practices for addressing the challenges of global content personalization; she shares insights on catering to diverse demographics, leveraging preliminary blueprints, and offering ideas for prioritizing campaigns, budgets, collaboration, and content localization strategies.
Robert Rose, Founder and Chief Troublemaker of The Content Advisory, explains the vital role of content operations in the era of personalized content and advocates for abandoning the internal agency model in favor of an integrated content.
Rebecca Schneider presents on what taxonomies are, why you need them, and the steps required to properly plan, implement, and measure the impact of taxonomic efforts.
In a lively conversation with Anusha Jha Rohom, she examines the discord between marketing and content strategists, highlighting the unique perspective of product marketers who can leverage the content strategy mindset to influence the product roadmap and effectively communicate the value proposition to users.
Explore the challenges of globalized personalization with Loy Searle, where she shares insights on scaling personalization without sacrificing localization by addressing translation, cultural norms, and familiarity factors in an increasingly globalized world.
Frank Watson explores the integral roles of search engine optimization (SEO) and search engine marketing (SEM) in digital and content strategy, and why considering SEO and SEM is crucial in any personalization strategy.
AJ Dalal discusses the significance of experimentation in analytics for effective personalization strategies, identifies organizations excelling in “experimentation at scale,” outlines major milestones in developing this capability, and details the five values derived from experimentation and the necessary data for this methodology.
Jill Grozalsky Roberson explores the critical role of data in personalization, covering topics such as identifying audience segments, measuring engagement and impact, overcoming content bottlenecks, and enhancing customer experience through effective personalization strategies.
Vijay Hanumolu delves into the intersection of customer experience, digital transformation, and operations, drawing insights from his experience in operationalizing large-scale digital transformation initiatives.
Marli Mesibov discusses the challenges of creating personalized healthcare experiences, key mistakes to avoid, challenges to be aware of, and ingredients for success.
Real Story Group founder Tony Byrne addresses the rapid rise of Customer Data Platform (CDP) technology, the need for a unified view of customer data, the importance of selecting the right technology and use cases, and key pitfalls in CDP implementation.
Kevin and John Berndt, CEO of The Berndt Group, explore the shift from layering personalization onto existing user experiences to a personalization-first approach, delving into the norms, limitations, and operational sustainability of pervasive personalization.
Join Kevin Nichols, the Personalization Wrangler, and experienced consultant Anne Casson as they guide you through assessing the foundation for personalization success by addressing four key questions: covering customer prioritization, content evaluation, structured asset organization, and a defined personalization strategy.
Join the inaugural episode of “Let’s Talk Personalization” as global content strategy expert Val Swisher discusses her book on delivering personalized experiences at scale, offering insights into the top reasons personalization efforts fail, strategies to avoid pitfalls, and more.