Episode 14 – Customer Journeys in 2024 with Steven Keith
Join Steven Keith as he explains the importance of customer journey mapping and what the rise of AI means for this work.
All Things Content Podcasts
Join Kevin P Nichols as he interviews guests on a variety of content topics, from film, music, narrative, to artificial intelligence and augmented reality. All Things Content features a variety of guests with a vested interest in content in any, and all mediums, types, and formats.
Episode 13 – Content Audits at LavaCon 2023 with Paula Land
During a visit to LavaCon 2023 in San Diego, the AvenueCX team reconnects with Paula Land, founder of Strategic Content, as Kevin interviews her about her current projects and delves into the intricacies of executing content audits within diverse organizations.
Episode 12 – Content with a Soul with Gina Balarin
Because of the competitive nature of the corporate world, it is incredibly easy to become cynical and jaded. This is especially true for those who work in marketing, as the entire practice is about getting the attention of potential customers before a rival grabs it up first.
Episode 11 – Trends in Content 2023 and Beyond: Mark Yirrell Interviews Kevin P Nichols
In a unique episode of “All Things Content,” Kevin takes on the role of the guest as Mark Yirrell, Marketing and Sales Manager at AvenueCX, interviews him about his predictions for the content industry, covering topics such as Web 3, the end of third-party cookies, market adaptation to permacrisis, and more.
Episode 10 – Unifying Knowledge Center Content with Scott Abel
Kevin interviews content industry veteran Scott Abel in this episode, exploring the shift from customer support teams to knowledge centers in response to customer preferences, discussing various forms and purposes of knowledge center content, and how knowledge centers fit into the overall customer experience.
Episode 9 – The Elements of Content Design with Sarah Johnson
In this episode, Kevin explores the realm of content design with guest Sarah Johnson, as they delve into the definition of content design as “designing with words,” and then look at tools and processes within content design practices.
Episode 8 – Augmented Realities, Design Fiction and Content with Heather Snyder Quinn
Kevin explores the intersection of design and social change with Heather Snyder Quinn in this episode, delving into her project “Mariah: Acts of Resistance.” They address topics of how designers can leverage content as a vehicle for social changes and which legal ramifications arise from new forms of content like Augmented Reality and the Metaverse.
Episode 7 – Content Strategy & Tech Docs for Grad Students with Dr. Kim Sydow Campbell
Professor Kim Sydow Campbell discusses the potential of academia as a career in content with Kevin, sharing insights into technical communication, its history, and its importance across industries.
Episode 6 – Film, Narrative Codes, and Content with Robert Mills
Robert Mills, founder of Fourth Wall Content, explores the connection between media studies and content strategy, drawing on his background in narrative theory to decode subtextual themes in various forms of media.
Episode 5 – Convergence of Storytelling in Music and Film with Matt Geraghty
Kevin is joined by content strategist, musician, and documentarian Matt Geraghty, who shares his journey from growing up as a musician to creating documentaries, emphasizing the intersection of content and art in his corporate and artistic endeavors.
Episode 4 – Content Operations: The Fundamentals with Rahel Bailie
Discover the necessity of content operations for scaling content libraries and processes in growing organizations, as Rahel Bailie shares insights and her purposeful approach to content strategy.
Episode 3 – Trends in Content with Steven Grindlay
In the third episode of “All Things Content,” Kevin and Professor Steven Grindlay delve into the history of content, exploring its evolution from the early days of the internet, discussing current trends, and contemplating the future role of content in the digital landscape.
Episode 2 – Is There a Default Experience in Customer Experience in Digital Personalization in the Future? with John Berndt
Kevin and John Berndt discuss whether the “default” digital experience will retain its current position in digital personalization and what might replace it.
Episode 1 – Content Inventories and Audits with Paula Land
On this inaugural episode of “All Things Content”, Kevin sits down with Paula Land to discuss the benefits and challenges that come from performing content inventories and audits.